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Words That Work

The right words keep people riveted.

Readers can't resist clicking when you use certain, powerful words and phrases. Learn how to write copy that works!

  • Video series: 21 one-minute tips to exude charisma, trust, and authority every time.
  • Learn the five most powerful words in the English language, and how to wield them with precision.
  • Understand how the wrong words (or wrong timing) distract hot prospects from ever buying your product.
  • Transform web pages, sales funnels, and emails into conversion machines that work as hard as you do. [NOTE: you do NOT need more content, and you don't need to revisit these pages all the time!]
  • Discover the words - unique to your target market - that hold the buyer's attention and make your competition irrelevant.
  • Access articles on persuasion, reason, and other tools of motivation, from over 15 years of agency copywriting experience.


  • The report on the best "Product Launch Tools I Use and Love"
  • The slide deck "13 Components of an irresistible Free Opt-in Offer"
  • The ebook "Seven Steps to Get Better Freelancing Gigs."
  • Jen's Product Launch Tools to Love
  • The one-pager: The Five Most Powerful Words

[100% Money-back Guarantee]